The phrase is from the TV-show "South Park" and the so-called "Chewbacca defense".
Ladies and gentlemen of this supposed jury, you must now decide whether or not to reverse the decision for my client, Chef. I know he seems guilty, but ladies and gentlemen...
This ... is Chewbacca. Now think about that for one minute - that does not make sense. Why am I talking about Chewbacca when a man's life is on the line? Why? I'll tell you why: I don't know. It doesn't make sense. If Chewbacca does not make sense, you must acquit! Here, look at the monkey. Look at the silly monkey!
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.