2) When you really do care about something but you don't want to hurt anyone's feelings, or make them mad or something.
Boy: "So where do you want to eat?"
Girl: (really wants to eat at "McDonald's") "It doesn't matter".
Boy: "Alright, LET'S GO TO 'BURGER KING'!!!!"
Girl: (I was hoping that we could go to "McDonald's", but...ah, it's fine)
Among gay men, an acknowledgment that one is aroused by a third party's physique and/or certain body parts while simultaneously being turned off by other physical characteristics