Idiot Demographic

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Media slang for daytime television's target audience. Nicknamed for the segment of the population appealed to by commercials running from about 10AM to 5PM. Ads tend to be from industries like for-profit schools (ITT Tech, DeVry), personal injury/tax lawyers (Roni Deutsch, Binder and Binder) and car insurance companies that work with DUIs and tickets (The General, Cost-U-Less). Getting bumped to this timeslot is either the death rattle or a sign of syndication for sitcoms.

"Daytime television, you can tell who’s watching by the three kinds of commercials. Either it’s clinics for drying out drunks. Or it’s law firms who want to settle injury suits. Or it’s schools offering mail-order vocational degrees to make you a bookkeeper. A private detective. Or a locksmith. If you’re watching daytime television, this is your new demographic. You’re a drunk. Or a cripple. Or an idiot. "
Chuck Palahniuk, Haunted

"Jerry Springer just got bumped to the idiot demographic."

Idiot Demographic by SarajevoFixer1 April 23, 2010

Words you can keep

board chow

A)
The Crud that collects under the keys in a keyboard. Usually more severe in the keyboards of programmers and webmasters as they tend to spend a lot of time at the the computer and thus eat at their desk. Mainly affecting IBM Model M (clicly) style boards.

B)
Can also be used to gross out Non-Techie people

A)
Bill: want to go to the club?
Bob: No, I've got to clean out my board chow, keys are starting to stick.

B)
Bill: Want to go out to get a bite?
Bob: No, i am just going to have some of my board chow/
Bill: Whats' that?
Bob: The food scraps that collect in my keyboard; Want some?
Bill: *GAG* *HURL* *GAG*

board chow by BinaryHackerMan September 3, 2007

Word of the Day on August 26, 2026

Related Words

Idiot Demographic • idiot • idiot box • idiot sandwich • idiot light • idiot stick • idiot speak • Idiot boy • idiot proof • Idiot Face

young pup

a young person, a young adult in their late teens/early 20s.

Ah, you're just a young pup at 23!

young pup by the dog May 30, 2006

Word of the Day on August 25, 2026

grebo

West Midlands slang word for rockers, bikers, greasers etc. In the late 1980s it was used by the UK music press to refer to a specific scene centered around the bands Pop Will Eat Itself and Crazyhead. The term never found favour with readers of 'the inkies' (Sounds, Melody Maker and the still extant NME) and was soon dropped. Now often used in predominantly working-class areas of the midlands and the north to mean someone who listens to rock-derived music and/or dresses in a manner that suggests they affiliate themselves with rock music of some kind.

Some grebo passed with Sabbath playing on his stereo.
The Poppies are at no. 17? God, a grebo band in the charts!
They're playing nu-metal now, bloody grebos!

grebo by cactuscat September 15, 2006

Word of the Day on August 24, 2026

TikTok Farlands

TikTok Farlands is a term to refer to videos that you see after scrolling for a long time. These videos can potentially be disturbing, or weird. Said videos can also have low likes, or low comments.

“I reached the TikTok Farlands bro”

TikTok Farlands by PINES FAMILY TORTURER July 24, 2026

Word of the Day on August 23, 2026

mormon assault vehicle

another term for a station wagon, mini-van, or any other kind of vehicle that is targeted at the "family" demographic(also M.A.V.)

"Tactical advantages aside, the M.A.V. is top of the line for the holy warrior troop transport manufactured by the Church of Latter Day Saints Military Industrial Complex. Also great for family trips...to heathen lands."

mormon assault vehicle by KVRX January 10, 2005

Word of the Day on August 22, 2026

Shakira Law

A version of "Sharia Law" that Reform Ltd supporters tend to refer to, often by mistake.

Richard Tice of Reform now lives in Dubai, under Shakira Law, although telling Brits that we should worry about it

Shakira Law by Reformltd February 16, 2025

Word of the Day on August 21, 2026