Gold Chaining 

Gold chaining is the term used to describe the activity of talking up one of the boys to a person of the opposite sex. Gold chaining put simply is "the act of talking up one of the boys therefore increasing his chances of impressing a person of the opposite sex" one can also gold chain himself, this is only effective when the object can subtly but surely make himself known as a 'boss dog'.

"Who is he and what does he do?"
"Oh that's just Stevie, he's just a mate. He taught Tiger Woods how to play golf, it was all him"
That's perfect Gold Chaining!!

Gold Chaining by Iwik Naibaf November 1, 2011