Dove Campaign for Real Beauty

A marketing campaign disguised as a Public Service Announcement. A series of ads by Dove/Unilever featuring several thick-waisted, moderately attractive women that are supposed to change the face of beauty, er, sell lots of soap. Mainly appeal to insecure, middle class female bloggers who can't deal with the fact that there are women out there who are thinner and prettier than themselves or their overindulged daughters. The revelation that many of these ads had been heavily airbrushed has pretty much brought this nonsense to an end.

Laura: I bought the Dove firming cream because the Dove Campaign for Real Beauty is trying to make women love their bodies as they are.

Caitlin: If our bodies are beautiful as they are, why do we need firming cream?

Dove Campaign for Real Beauty by St Veronica July 7, 2010