Depersonification 

Verb. A neo-literary term. The societally detrimental act of giving traits that fall short of classical human virtues to someone portrayed as intrinsically human.
I.e., typically protagonist fictional characters portrayed as lacking beneficial human emotions, like empathy - and painted in a manner that makes their character appealing despite this negative lack.

"The depersonification of fictional protagonists these days is crazy... Despite so many OP characters being unhinged and questionable in motives, they still get depicted as some sort of hero. The wicked grin only the villain once wore is now common on the face of the 'hero.'"

Depersonification by RasaCarta December 3, 2023