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Dead in the water 

-idiom/phrase

Many different interpretations, but here's mine.

An idea or product that is hindered by lack of careful thought and planning and does not appeal to the masses. The fault usually falls upon the developer of the idea/product. When the product or idea is dispersed to the intended audience, the audience immediately dismisses it. The idea or product was doomed from start.
Here's an idea that takes 'dead in the water' to an epic level.

original post:
'was just thinking. my sister does -alot- of reading, and spends like $1000 a year on just books alone. most of them she reads once then never looks at again. is there any kind of likeโ€ฆvideo rental store but for books? would make things a lot cheaper, plus once one person has read one the next person can get enjoyment from it etc'

reply:
it's called a library
Dead in the water by ยฑ0 November 12, 2010

Dead In The Water 

slang means termination for no reason whatsover, done and over with from human resources but not support technician....by BR from HR in Dec. 2000....but not from support technician
fool me once shame on me, fool me twice shame on all of you
Support Technician: when i was terminated it was dead in the water...
Human Resources: Terminated support technician for no reason whatsover...
Support Technician 07/07/07 Greeeeedyyyyyy!!!!!
Dead In The Water by blthrskt August 2, 2007
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Oblication 

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Surf Dracula Syndrome 

A phenomenon in film/television series, most notably streaming series, where the main premise is drawn out to such a point that it takes an entire season or more to get the parts of the series the audience is actually interested in seeing.

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I watched "Smallville" on Netflix the other day. Dude, it was ten seasons of filler before he finally flew! Major Surf Dracula Syndrome!
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Northstarring

Finding your way back to the truth by fixing on one verified fact and working out from there, the way you navigate by the North Star when everything around you is spinning.
Rumours were flying everywhere, so she went northstarring โ€” one checked fact at a time.
Northstarring by Light Bearer October 22, 2026
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Plate of Brown 

A plate of brown consists of foods that have little to no nutritional value, and are typically deep fried. A true plate of brown will also be accompanied by a dark soda.
Wanna go to meal hall & grab a plate of brown?
Plate of Brown by Cheddar Craigson September 18, 2020
Word of the Day on October 22, 2026
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