De Beers

The largest diamond mining and selling company (read cartel) in the world. Hoards the world’s diamonds so that they appear "rare" and can therefore charge ungodly prices for heated, pressurized carbon. Also about 90% responsible for the mass murder, rape, violence, and civil war being fought in many African countries. Additionally, contributes to funding (through price fixing of diamonds) terrorist organizations like Hezbollah and Al Qaeda so that they can carry out mass murder and destruction on innocent individuals across the globe.

Dude, you wanna start a civil war and bring death, suffering and carnage to the country...call De Beers.

by Brandon C. September 22, 2005

de-beer

drinking after a particularly stressful time

Man, the SAT tests were so stressful. What do you say we go to the club and de-beer?

by Rachel Johnson April 10, 2008

Jamie de beer

Twat that thinks hes funny and has a massive house and pulls girls some how

Dont be a Jamie de beer

by Fionn clare January 03, 2021

De Beering

The calculated practice of manufacturing or manipulating scarcity for the express purpose of exaggerating and sustaining the perceived value, desirability, or exclusivity of a commodity, service, or even an abstract idea. The term takes its name from the historical strategies of the De Beers diamond corporation, which successfully fostered a cultural and economic mythology of rarity around diamonds despite their relative geological abundance. In this sense, De Beering refers to any deliberate attempt to withhold supply, obscure availability, or construct a narrative of uniqueness that serves to elevate market prices and social prestige. It encapsulates a mode of economic and cultural engineering in which scarcity itself becomes the principal product, reshaping consumer behaviour, fuelling aspirational demand, and embedding the illusion of preciousness within the collective imagination.

A clear example of De Beering could be seen in 2022, when Shell capitalised on the lingering perception of oil scarcity in the wake of Covid-19. By maintaining the narrative of shortage despite stable reserves, the company achieved a record-breaking profit margin of around £40 billion, the highest in its history. This reflected not natural market conditions but the strategic engineering of scarcity to inflate value and consolidate shareholder wealth.

by DemocracySold September 04, 2025