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Definition: The act of superficially seeking to be involved with the craft beer movement, without appreciating what is behind it.
Example: I thought it would be a legitimate trade, but he was Carroling me and offered a single bottle of 2015 BCBS for 2 4-packs of 2013 BCBS and an empty BCBS case.
by W.Tarkin September 04, 2016
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