n. 1) A brand of Swiss watches from the Canton of Jura, renowned for it's excellent build quality and hefty price tag.
n. 2) A term used to ridicule a person who steathily exhibits their wealth through possesions to avoid looking like an ASW. Also used to define the most
unnecessary and expensive objects in their class. The term is
particularly prevelent when bragging about items that serve a simple purpose, which could have easily been achieved by a much cheaper
alternative, producing similar results.
Andrew: “Check out my new £480 Saeco Via Venezia
Coffee Machine. It uses
the latest Saeco brewgroup that enables a whole 9g portion for a fuller and richer
espresso coffee.”
Stuart: That's a bit Breitling isn't it?