Initially popularized by YouTuber Cory Armstrong Fitness, the phrase refers to something, most commonly a food or activity, that causes weight gain or the inability to lose weight.
You looked this up because of all those spam comments under Santa Cruz medicinals videos didn’t you? It’s from the YouTube Channel “Cory Armstrong Fitness”. Not knowing the meaning keeping you big as hell ngl
The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.
“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”