(JOURNALISM) using flattery to gain access to sources. The phrase is usually used in the context of White House or Congressional press corps, who use fulsome praise of high-ranking officials whose favor they need. Usually, officials like to be publicly represented as magnificent, selfless, tireless public servants; in exchange for such blurbs, they may invite specific reporters to exclusive events, thereby boosting the reporter's status.
It's actually been a feature of the business press for ages.
Since the financial crisis of 2008, business reporters have tended to write dismissively of bank executives. Six years ago they were likely to have written a beat sweetener about some CEO who was now shithead-of-the week.
Beating your meat then skeeting as the natural result.Jerking your gerk.
Me: Dog why have you not been answering your phone?
Sun: Sorry bro i was beat skeeting!
Me: Beat skeet?
Sun: You don't know what beat skeet is?
Me: When you beat it till you skeet it?
Sun: Exactly!