Roblox, stylized as RŌBLOX, is a massively multiplayer online game created and marketed toward children and teenagers aged 8–18. In the game, players are able to create their own virtual
world, in which they or other online members
may enter and socialize within the blocks of varying shapes, sizes, and colors. Games on Roblox can be scripted using a sandboxed edition of
Lua 5.1, to affect events that occur in-game and create different scenarios. The game has been known to be quite educational as children will learn
computer programming, stocks, ratios, the advertising
world and marketing throughout their choices on Roblox. The company's main source of revenue comes from the "PREMIUM" virtual benefits.