A word used to induce a positive response or association in the person hearing or
reading it. Commonly used to appeal to
people's emotions rather than their reasoning, and thereby
get them on your side.
Antonym: snarl word
George Bush peppered his discourse around his war plans with phrases intended to associate an invasion of Iraq with "
peace" and "freedom."
"For all who love freedom and
peace, the world without Saddam Hussein's regime is a better and safer place."
-- George W. Bush