A large rectangular sign on the side of the road, often with a creepy picture of someone's face or giant words screaming in bold colours that you should definitely buy a certain product or visit a certain place.
Large distraction of metal and wallpaper, placed on the side of major highways, used mainly to advertise fast-food restaraunts and, in the southern states, Gentlemens Clubs.
Honey, the kids are hungry. Let's stop at Southern X-posure; it looked cozy on the billboard.