The process of riding the fine line between homosexuality and straightness in order to mass appeal to women. Commonly used by incels to get closer to woman.
"Hey Michael! Did you get any pussy last night?" "Nah bro, but I've been Zest-Maxxing with these new earrings. These bitches will be all over me!"
The act of not showering with the belief that doing so will increase their pheromones leading to a level in which they'll attract the opposition gender or preferred gender