Also known as a "race to the bottom." This tactic is used by everyone from fast food produces, horror movie directors, indeed the President of the United States of America, to shock people by showing them that the bar can still be lowered.
While many fast food producers are scrambling to one-up each with healthy offerings, KFC is one-downing them all the with the double down sandwich.
One Direction is a English-Irish boyband, consisiting of Niall Horan, Harry Styles, Liam Payne, Louis Tomlinson and previously Zayn Malik.
One Direction went on a hiatus early 2016/late 2015 and have all started solo careers since.
They said it'd be a 18 month long hiatus, IT'S BEEN 25 DAMN MONTHS.
Person: I love Logan Paul's music.
Intellectuals: Lemme show you some real music, made by 1D, some lovely lads that didn't film a suicide victim.
One Direction consisted of 5 lovely members.