Shopping Theory is the concept that applies to both life in general and shopping itself. If you’re certain of something, you just know. If you see something you absolutely
love, you won’t
even look at the price tag because you know you want it. If you question it at all, even if it’
s on clearance, put it back - you
don’t need it. Same goes for everyday life decisions; if you question it you can do without. When you know, you know.
I found a dress that was on clearance but after trying it on and shifting around I couldnt make up my
mind if I needed it; because I questioned I applied
Shopping Theory and put it back despite the sale
price.