The place where capitalists go when we win, comrade. A sleepover camp in scenic Siberia, with lots of fun activities to do (whether you want to or not). When the Communist Party tells you to go to gulag, that's where you bettergo. For the great gift of gulag, we have no-one but Stalin to thank.
Capitalist: I'm terrified what's going to happen now that the damn Reds have taken over this country!
Communist: Do not be frightened, silly capitalist! We will send you to gulag.
Capitalist: Er, that sounds scary!
Communist: It is not scary but very good for you. Go and you will see.
(Some years pass.)
Former Capitalist: Comrade, I have been changed for the better. No more capitalism for me, I am ready to workhard for communism!
Communist: See, I told you!