In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
by media jargon October 24, 2024
Get the Trust the funnel mug.a weird person like really weird who is also old and close to death morgan likes to go play bingo with her friends on tuesdays she is a mother of 7 or 6 and they are white and eat dry chicken
by gojosgf February 27, 2021
Get the Morgan Funnell mug.“Did you hear what went down at the family barbecue? Ryan and the boys gave Dorothy an Alabama Funnel Cake.”
by Raunchy Rawls October 6, 2023
Get the Alabama Funnel Cake mug.The act of pouring an entire sandbox worth of sand into your rectum with a funnel.
Primarily done by men seeking sexual pleasure or stimulation.
Primarily done by men seeking sexual pleasure or stimulation.
by Mileycutie1 May 13, 2024
Get the Funneling mug.1:A person who is much like a funnel except they enjoy taking mens weiners inside them much like the given name funnel.
2: Slang for a homosexual
2: Slang for a homosexual
by Legit OpTiKz November 28, 2009
Get the Dong Funnel mug.by da goa✝️ June 25, 2022
Get the Funnel cuddle mug.by Sqootle July 19, 2018
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