A consumer's need to be constantly and creatively entertained by the brands he/she consumes. An increasing expectation for a brand to provide new, interesting and entertaining content.
Consumers are demanding a new level of "Entertainmentization", that is, when a brand that goes out of it's way to shock, surprise and entertain them. Whether it's through the use of technology, for instance the Nokia Lumia launch with Deadmau5, through humor; Old Spice - The Man Your Man Could Smell Like and The Force - Volkswagen commercial or through interaction; such as the Nestle Contrex ad where consumers are invited to bike in order to watch a 'strip-show'.
by ellastracciatella December 15, 2011
Get the Entertainmentization mug.1- A word used to describe when your having company over and paying for everything. (not necessarily for personal reasons. Could be a work thing even)
2- used to describe an amusing feeling or action.
2- used to describe an amusing feeling or action.
1- My wife and I are entertaining my boss and his wife after work this evening.
2- His performance was very entertaining.
2- His performance was very entertaining.
by Me Fee Fee April 21, 2020
Get the Entertaining mug.Related Words
A seemingly normal South American teenager on YouTube who was caught killing his cat to torture a stranger on Omegle. He later adopted 2 more cats.
Peluchin Entertainment's main channel got terminated, but he has other channels that YouTube has yet to terminate.
by MyPseudonymThatsNotMyName September 21, 2022
Get the Peluchin Entertainment mug.A Myspace Promo Fam, That promotes music from all different types of genres, they also support dance, and design/art. They were establish on July 15, 2008. They are Dopee.
by SFE CEO February 14, 2009
Get the So Fresh Entertainment mug.The best DVD store in Mississauga. Located in Square One, it contains the best selection of movies and the sexiest, most knowledgeable staff.
by Snidely_Whiplash April 15, 2010
Get the Starstruck Entertainment mug.This is the official indie recording label, music production company of CEO Christian Hip Hop recording artist and music producer Carl Bellamy.
Mr. C-N.I.L.E. is the Christian Hip Hop artist and music producer under the NU Level Entertainment indie recording label.
by Carl Bellamy March 3, 2008
Get the NU Level Entertainment mug.I paid $5,000 to go to the super bowl, but the games was cancelled because the other team forfeited the game and never showed up. If I don't get a refund, I'm suing them for false entertainment!
by Peachez-757-23336 November 29, 2017
Get the false entertainment mug.