'Red Pill' is a term that comes from the 1999 film, 'the Matrix'.
Recently, the term has become a label for people (primarily men) who possess the belief that men are oppressed in modern society and severe gender roles are absolute. Within this belief system comes a hatred for free-thinking women and women in general. Red Pill men believe that women must adhere to a strict set of
gender based guidelines including (but not limited to), dressing in feminine clothing, wearing minimal makeup, maintaining purity (
virginity or a low 'body count'), and maintaining a submissive and obedient attitude.
The Red Pill 'group' is closely associated with the manosphere, and contains other well-known
misogynist communities like: incels, men's rights activists, pick-up artists and
Alpha/Sigma males.
Many of the more well known figures within this group take to social media to post content spreading their beliefs, this is known as 'Red Pill content'.