A UK-based dating coach from the early 2010s pickup artist (PUA) scene. He’s mainly
associated with “daygame” (approaching women in public spaces like streets, shopping centers,..)
Yad became known in old PUA forums and YouTube circles for his field footage and coaching content focused on cold approach.
His approach is considered outdated, because it largely ignores key factors such as facial
attractiveness, status and baseline SMV, which are seen as primary drivers of initial
attraction.