Strength, Weakness, Opportunity, Threat. An analysis of a business opportunity whereby qualities of one’s own team are described as strengths or weaknesses and qualities of the situation (including competitors) are described as opportunities or threats. Strengths and opportunities are seen as correlated positive qualities and weaknesses and threats also correlate as negatives. Often visualized as a 4-cell box. Used primarily by business school gradates, especially marketeers, and more commonly used in the 1980’s than today.
by trebor the first March 24, 2006
by Maouad July 17, 2018
A swot is a person who excels in a subject or lesson, who never gets anythink wrong and may be teachers pet. A person who needs to get out more!
by Claire March 27, 2005
by Todd Carter August 25, 2003
by normal October 24, 2003
by elmyra-george April 02, 2010
by whoopss September 23, 2010