good jujitsu

-To persevere in spite of difficulty or injury.
-To take a beating and still remain conscious after a fight win or loose.

coined by Antonio Rodrigo Nogueira "Big Nog" in an ring side interview by Joe rogan when he said he would bring "good jujitsu" to the UFC
-A person who breaks his leg during a marathon and still finishes the race has "good jujitsu".
-A person who injures himself at work and still finishes his job has "good jujitsu".

by randy June 25, 2008

corporate jujitsu

When a company uses the tactics of its critics or competitors against them, in order to neutralize these opponents or to promote its own products or brand.

AT&T might shy away from a Friends & Family lookalike anyway. Why? Because it holds 62% of the residential market, and those customers are calling other AT&T customers about 62% of the time. Discounting those calls would mean a huge revenue hit. MCI, with its smaller residential share, can discount calls to other MCI customers without suffering such a big penalty. "This is what we call corporate jujitsu," says MCI's Price. "You look for your opponent's weakness and home in on it." Friends & Family may be earning MCI a black belt in marketing. -- Business Week, 1992.03.23.

by jaysonfire July 1, 2009

Verbal Jujitsu

The ancient art of defensive trash talking. The ability to take the verbal assault someone directs towards yourself and project it back upon them. Much like that of an actual jujitsu attack, using your opponents wieght against them.

I wouldnt say that to him, he is highly skilled in the art of verbal jujitsu.

by Jon Massaro April 30, 2006

Fame Jujitsu

The use by a famous person of their fame, wealth and hotness to draw attention to a charitable cause.

Angelina Jolie is a master of Fame Jujitsu.

by BittyBess October 3, 2006

jujitsu

it's very sexual. trust me.

i'm a black belt in jujitsu!" "sound sexual...

by Allen Andrews June 21, 2011

verbal jujitsu

When words are used to hurt or offend someone, much like jujitsu is used to physically harm.

verbal jujitsu

by #mc October 20, 2015

political jujitsu

the political fighting style in which an opponent's energy and position is used against them with an emphasis on throwing out baseless claims in the press, immobilizing their funds and selectively applying the principles of balance (eliminating it), leverage (from back room deals), and momentum (from relentless lobbying) and as a last resort, putting important decisions on hold until the next session.

Judging by all of the legislation that congress has voted on in his favor, HSUS CEO Wayne Pacelle is a master of political jujitsu.

by concepcionimmaculada September 22, 2010