1. In terms of people on television/movies:
Intentionally staring, smoldering into the camera so as to make disturbingly mental love to the home audience. When done inappropriately, it makes the majority of the audience feel violated, while the other bits feel the need to reach for a cigarette.
2. In terms of (American) Idol strategy:
Intentional use of the "puppy-dog" face by male performers on and Idol show, usually a directed at the camera, done in an attempt to garner votes from suspectible
teenage girls.
Usually results in a high barrage of votes, hence ousting a more deserving candidate.