The name of a champagne produced exclusively by Louis Roderer, popularized to
mainstream by
big-label
hip-hop artists such as P. Diddy, Jay-Z, and J.D.
A pricey celebration wine that is often used to illustrate an expensive and lavish lifestyle of conspicuous consumption by the mainstream but in actuality considered an excellent champagne by experienced tasters.
Ironically, it is now vocally outcasted by the same
hip-hop artists that popularized the wine to mainstream urban culture as a result of recent comments made by the company'
s new managing director.
Also compared with other expensive Champagnes such as Dom Perignon, and Krug.
Characterized by its uniquely clear
bottle and celophane wrapper.
An excellent candidate as a Veblen good.