When a game, project, or update is repeatedly promised to release soon but constantly delayed.
Though the developers and community continue to believe with absolute faith that “it’s coming back.”
Originates from the Roblox game Soulz, which has experienced countless “soon” announcements, date pushbacks, and revival promises since 2024. Despite it all, the fans still hold on.
Symptoms:
Announcements such as: “release in ~1 month” or “this Saturday for sure 🙏”
Edits quietly changing dates: “soon” becomes “later this week”
Devs reminding everyone: “it’s not discontinued” every few months
Hopium-fueled optimism keeping the fanbase alive
Sneak peeks dropped just often enough to reignite belief
Synonyms:
Development hell, Hopium cycle, Soon Syndrome
Antonym:
Released, open beta, full release
Though the developers and community continue to believe with absolute faith that “it’s coming back.”
Originates from the Roblox game Soulz, which has experienced countless “soon” announcements, date pushbacks, and revival promises since 2024. Despite it all, the fans still hold on.
Symptoms:
Announcements such as: “release in ~1 month” or “this Saturday for sure 🙏”
Edits quietly changing dates: “soon” becomes “later this week”
Devs reminding everyone: “it’s not discontinued” every few months
Hopium-fueled optimism keeping the fanbase alive
Sneak peeks dropped just often enough to reignite belief
Synonyms:
Development hell, Hopium cycle, Soon Syndrome
Antonym:
Released, open beta, full release
“They said the update’s coming next week again? Nah dude, that whole project is undergoing the Soulz phenomenon."
“I’ve been waiting for this game’s return for two years... I think I’m suffering from the Soulz phenomenon.”
“Don’t worry guys, it’s not cancelled... it’s Soulzed.”
“I’ve been waiting for this game’s return for two years... I think I’m suffering from the Soulz phenomenon.”
“Don’t worry guys, it’s not cancelled... it’s Soulzed.”
by Bluestorm171 October 30, 2025
Get the Soulz phenomenon mug.The phenomenon of feeling hatred and disgust following a second date with someone. Typically, the first date goes really well: you feel excited at the potential of this suitor. However, when the second date comes along, you encounter an intrusive mental blockage that prohibits you from enjoying this experience any longer. Externally, there is no issue: the date is perfect on paper. However, when reflecting on the experience, you feel a retrospective sense of repulsion that can’t be attributed to any instance. Your internal sabotage taints the image of your date, halting any prospective relationship.
“I was really excited to go on a second date with this guy because the first date went so well, but it just ended and I feel so awful and gross! It was a totally normal time: what is wrong with me? What do you think happened?” “Girl, that’s the post-second-date phenomenon!”
by Coffee Micro November 3, 2025
Get the Post-Second-Date Phenomenon mug.The universal trend of everyone owning and wearing a black backpack. Black backpacks have become so common they blend into the background, making it nearly impossible to tell one person’s bag from another’s
by Nayala November 8, 2025
Get the The BlackPack Phenomenon mug.by Migger123 November 9, 2025
Get the Canadian Milk Bag-Phenomenon mug.- The common occurrence across the furry fandom or ex. members of the furry fandom to be attracted to the popular hellhound/furry-like character Loona from the show Helluva Boss.
by kodakretract December 27, 2025
Get the Loona Phenomenon mug.Named after a Japanese retail store known for its jingle titled "Miracle Shopping", this slang term refers to retail stores like Yodobashi Camera or Bic Camera using jingles to entice consumers, encouraging them to spend more money there. Please note that the "Don Quijote phenomenon", while uncommon in the West, is also commonly shown in Indonesia where retail stores like Giant, Indomaret, and Alfamart also have their own jingles.
Every time I hear the jingle from the retailer store where the "Don Quijote phenomenon" occurs, I end up buying things I didn't even know I needed!
by Emotional Cruiser January 1, 2026
Get the Don Quijote phenomenon mug.When you see a cool meme in the feed, but the feed refreshes before you can save it, and now it gone forever.
by Memes of Liberty March 23, 2025
Get the Phantom Meme Phenomenon mug.