ruehl

Ruehl (also known as Ruehl 925) is the most recent venture of Abercrombie and Fitch, the American retailer. As of July 2005, the concept consisted of five U.S. locations, with plans to expand to 300 locations. Ruehl stores sell merchandise at prices 25-35% higher than the company's other concepts, and target a more affluent consumer in a higher age group. The stores themselves follow the unbranded-brand approach of the company's Hollister concept; signage is limited, the locations are not overtly branded, and interior spaces are dark and complex (ref. Style, New York Times). Market analysts view Abercrombie and Fitch's Ruehl launch as part of a companywide strategy to retain market share. According to A&F press releases, with Hollister designate for the 14-18 year old audience, and Abercrombie targeted for 18-22 year olds, the company had no prior concept to service the 22-30 market. Ruehl is designed primarily to keep consumers after they outgrow one concept, and to attract a new client base not enticed by Hollister and A&F items. Analysts also note that at around 80 points a share and with a 27 point low in October 2004, the company's stock price might be artificially high, and prone to collapse if it cannot meet growth projections. Regarding Ruehl's marketing, advertising has been limited, relying mainly on word-of-mouth and targeted openings. It is worth noting that the brand is entirely fictional. Several retail concepts provide a company timeline or informal history to establish an emotional link to consumers; Abercrombie and Fitch was originally a sporting goods supplier in New York, and when their name was purchased to create the apparel concept, a suitable image was crafted from the wreckage of the defunct store. Williams-Sonoma, also, uses heavy referencing of its founder to convey history and stability. With Ruehl, such methods are employed; however, these footnotes are corporate mythology. There is no record of the Ruehl family business in New York, and even the address, 925 Greenwich Street, is an invention (Greenwich Street ends in the mid-800s.) Analysts have speculated that these oversights may backfire, disillusioning consumers, but the company has a very good prognosis for growth and well-researched clients are rare.

A Ruehl opened up on Madison Avenue, and I went to buy a new pair of jeans, though I can't figure out how to pronounce their name.

(Being a proper noun, there's really no need for a Ruehl example.)

by EllenUBS July 23, 2005

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Ruenroenged

In the world of halo, getting Ruenroenged means getting a no scope headshot with a sniper rifle.

"O snap, I should of killed that guy but he Ruenroenged me at the last second."

by Farmer Henderson November 2, 2008

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Rueter

The act of plugging your anus with a tampon then placing the shit-covered pussy plug into someone's ear.

Go ahead.. keep it up and I'll fuckin rueter you in your sleep.

by MMJ! November 30, 2007

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Ruehl 925

Ruehl No.925 is a "Grown up" version of Abercrombie and Fitch and Hollister advertising toward people that have grown out of the Abercrombie stages. They offer similar clothing to that of A&F at a higher pricer. You could compare them to the Ezra Fitch line Abercrombie offered a while back. The brand name is from a fictions story of German immigrant with the last name of Ruehl and his address was No. 925 Greenwich Street New York, New York, and the stores themselves replicate homes on Greenwich Street in New York during the earlier half of the 20th century, some stores are even divided into 3 homes starting you off at No.923 Greenwich Street, then to No.924, then Finally No.925, Inside you will find bookshelves with antiqued books, fine art, and Music. They do not offer online purchasing because the store itself is an experience to go into, and is fun just to walk in and not buy anything. The lighting is very dim and the stores are very classy so don't go walking in with a wife beater on. They do not associate themselves with the preppy look of A&F and Hollister but instead are much more conservative and sell less if any "destroyed Look" cloth's, In the past year they have lowered prices to be more in line with A&F but still cost about 40% higher, to put it in easy terms the "upscale factor" would go Hollister then Abercrombie then Ruehl No.925. As a buyer from all three stores I would say that Ruehl does add more quality features to their clothing then A&F. Just so you know I am not a prep or punk or anything like that, just a person who knows how to dress right and also shops at Macy's, Saks Fifth Avenue, Nordstrom, etc.

person 1: I'm not going to Ruehl 925, they're stuff is the same as A&F but higher priced,
Person 2: But
Person 1: But what?
Person 2: The clothing is nicer and higher quality,the store is much nicer and it's a nicer experience.
Person 1: Alright Lets Go!!!

by clothing guy September 16, 2008

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