The greatest marketing campaign of all time. A fanciful creature who lives in his own personal cloud and offers free text messages to people. He likes to flail his arms and fluctuate his voice.
Shuuuuuuwaaaah! Behold I am the magic mobilegenie... Are you eating that burger? Can i meet some of your friends? Elo!
Option: You pretend to roll it on, like in those Trojan Ecstasy commercials where the dude with the white gloves pantomimes putting on a condom when there is nothing there. If you are drunk enough, the nextmorning you might have actually tricked yourself into believing that you wore a condom.