A wealthy, socially adept, charismatic
person that you hang around with, that makes you seem cooler than you actually are. The controlling factor in a group of
friends. No one else would choose to hang out together, if it wasn't for this one very popular, socially smooth
person. Members of this persons entourage are mostly unknown and trying to become known. The process of mimicking that person is known as "trying to climb the swag ladder."