Over the
top. Apparently, if you're a Hollywood executive you're allowed to make up acronyms as you go, even if they make no sense. But then, if you think that posting billboards of a
dead and bloodied Elisha Cuthbert is a good way to promote a movie, you're a big enough
moron as it is.
"Personally, I wasn't going to go with this campaign. I thought it was OTP (over the
top),"
Solomon said. "Nothing like this can ever happen again."