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Digital brand influence is the sum of all online behavior relevant to a single brand. Digital brand influenced is expressed with a score (digital brand influence score). This score is a super metric (an aggregation) of other simple metrics, used to measure individual behaviors. Digital brand influence is measured within the context of a digital brand network, a new marketing model designed to monitor, map, measure and manage brand influence online.
Leading brands in the cola category tend to demonstrate more digital brand influence than the leading brands in the bottled water category, according to the latest digital brand influence scores.
by digi-t March 21, 2010
Get the digital brand influence mug.When your computer just doesn't have the power to keep up with the programs you install in it; it takes forever for your computer to boot up.
Ingrid: It's taking forever for my computer to come on.
Barry: I know - I think it has digital dementia; its memory is shot!
Barry: I know - I think it has digital dementia; its memory is shot!
by wcsochaplain April 2, 2010
Get the Digital Dementia mug.That bad feeling you get in the pit of your stomach when you realize you posted something you shouldn't have on your blog or other social media where everyone can see it.
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Get the diginym mug.A male or female that uses social networking websites (Facebook, YouTube) to blatherskype about politics and how they think the world ought to be.
Usually will be the first one to respond to anything political on facebook with about 3 pages of crap regarding your status, even if it's only mildly political.
Usually will be the first one to respond to anything political on facebook with about 3 pages of crap regarding your status, even if it's only mildly political.
by Qualdo October 31, 2010
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