When one is demoted to a lower social status in your social group for doing
something that is more moronic or stupid than
something that even the most stupid of your
friends would do.
Billy: "I don't understand why I don't get hired after being interviewed for that sweet desk job!"
Kevin: "Maybe it's because you have half your
head shaved and came to the interview dressed in torn clothes?"
Billy: "I don't think that would be it"
Kevin: "You're literally the biggest gug I've ever met in my life Billy."