Beer pressure comprises a set of group dynamics where by a group of people in which one feels comfortable may override the sexual personal habits, individual moral inhibitions or idiosyncratic desires to impose a group norm of attitudes and/or behaviors, mainly pertaining to the ingestion of beer during working hours.
"Dude, I cant' take all this beerpressure, I'm going to have to suck down a keg..."
Like peer pressure, beer pressure is the feeling of being pressured into drinking more beer than one would like to because his/her friends are doing it.
I'm feeling a little dizzy already after this fifth beer, but my friends are still going and I'm beginning to feel the beer pressure..
The common peer pressure, but beer is involved.
Also: #1 cause of background anxiety among newbies at Oktoberfest.
"David and I went to the pub last night. I had little money, but he was pouring rivers of beer in his gullet. So I ended up drinking 3 pints of Gösser too."
"You must have felt so compelled... I know that feeling of beer pressure when I hang out with my friends."