Over the top. Apparently, if you'
re a Hollywood executive you're allowed to make up acronyms as you go, even if they make no sense. But then, if you think that posting billboards of a
dead and bloodied Elisha Cuthbert is a
good way to promote a movie, you're a big enough moron as it is.
"Personally, I wasn't going to go with this campaign. I thought it was OTP (over the top),"
Solomon said. "
Nothing like this can ever happen again."