The act of moving items you cannot afford to another shelf in the store, so nobody sees it. This was first done by George Costanza in the comedy Seinfeld.
A close friend of Jerry Seinfeld in the show 'Seinfeld.' He keeps all of his receipts in his wallet at all times, which in turn he keeps in his back pocket. His wallet is so massive that, when sitting down at a resturaunt, he must put a stack of napkins beneath the other pocket to level himself. Played by Jason Alexander.
Hey, did you see the Seinfeld rerun last night?
Yeah, it was the one where George sleeps under his desk, and Jerry calls a bomb threat.
Oh George Costanza...that George Costanza, when will he ever learn?