1.
a phrase intended to make someone feel even worse about their current misfortune, by telling them to savour the emotional "
burn" which they they are
already feeling.
similar to the phrase sucked in
2.
more common usage:
when your muscles generate a burning feeling during
intense exercise
For example:
1.
Person 1: I am getting audited by the tax man
Person 2: Feel the
burn!
Person 1: I just had a car accident and I forgot to pay my insurance!
Person 2: Feel the
burn!
The phrase can be enhanced with the double entendre
Person 1: That girl gave me genital warts
Person 2: Feel the buuurrrrrrn!
Person 1: I burnt myself on the stove
Person 2: Feel the buuuuuurrrrrrrrrrrrrn!
Burn is enhanced the longer you hold the '
ur' sound.
Buuuuuuuuuurrrrrrrrrrrrrrrrn!
2.
Personal Trainer: Not until you are feeling the
burn can you call that jogging you fatty.