The effect of making a t-shirt seem more purchasable by putting it on a young attractive woman with breasts that are to big for the t-shirt.
The t-shirt tends to be worn by women, but can sometimes be worn by muscular men wearing a t-shirt to small to make him look stronger.
As a man this effect makes us think we could look like the man wearing the t-shirt or maybe that the woman wearing the t-shirt or that of similar attractiveness will find us funny or attractive.
Unfortunately the reality is these corny t-shirts that look good on the models will not make you look bulky or get you pretty woman.
John- I just ordered that t-shirt from NOISE BOT it was advertised on urban dictionary !
Jack- Ahh you idiot you got totally taken in by the T-shirt Effect
Term used by the cast of "MTV's Jersey Shore" or MVP: Mike Vinny Pauly. T-Shirt Time is when you're sitting in the living room in your white beater or any colored tank top before actually putting on your shirt. In other words... "It's the shirt before the shirt."
(catchphrase)—coined by the boys to indicate the appropiate time to change into party attire.
"Angelina just got into a fight with Mike before t-shirt time."—Vinny. "Hopefully, they don't get into another fight and she'll punch Mike in the face before t-shirt time."—Pauly D