The Perky effect, in psychology, refers to the process by which visual mental imagery is thought to interefere with visual perception. For example, if a person is instructed to project by imagination a tomato or a banana on a while screen, an a faint image of a tomato or banana is projected, the person may not be able to tell the difference between the real image and that which was imagined. Cheves W. Perky did the pioneering research on this back in 1910. This is the first meaning of the Perky effect.
There is another meaning: the Perky effect is what happens when you go braless on a cold day.
buttocks that are primarily tight muscle, incorporating a snapping, crisp movement while walking. the snapping motion lends itself to fantasies of the sex act
she had a perky butt that was excruciating to watch!