Rory in the
Gilmore Girls, (referencing the 1973 movie Paper Moon), says that bringing an article of clothing back to a store to return
multiple times, will lead the sales clerk into believing that Rory is "paper-mooning them".
(or)
Turbo tax is trying to paper-moon me by
pretending that the free edition is always free; that's why they hide the Freedom version on a separate website!