Very similar to deal, it's a word with a nearly infinite number of meanings. Sometimes it's used in reference to prescription medication (particularly Viagra).
A negative connotation for a unique characteristic to an advertisment, business, object, person,story, film, etc. that is unique for the sake of being unique or to draw attention. A gimmick normally holds no substance. Many products that try to be innovative and new that fail end up being labeled gimmicks. gimmicks sometimes end up becoming non gimmicks if it lasts through time and is proven itself worthy and becomes a tradition.
Mike Huckabee's wit is a gimmick. The band tool is a gimmick. the 3-d glasses are a gimmick. the strange twist ending to a movie is a gimmick. the video rental store's ad on tv with the sexy girls on it is a gimmick.
A short, handsome, cool dude. Everybody loves them and they’ll always be there for you. Gimmick is a person so caring it’s almost to a fault because they put everyone else’s needs above their own. They are multitalented, especially when regarding the fine arts, and are always willing to lend a helping hand. Besides just being somebody who is talented, funny and kind, a Gimmick will also be extremely intelligent and good at things like math and science, which shines through in their rubix cube skills, gaming abilities, and various other instances. Gimmick is also a tech-deck god. If you know a Gimmick, thank the universe everyday for putting someone so amazing into your life.
Person 1: Did you see Gimmick and Danielle the other day ?
Person 2: Yeah! Theyre so sweet to her.
Person 1: Well, they are named Gimmick.
Person 2: It suits them.