Absurd, self-indulgent behavior often seen in investors or business partners who prioritize ego-stroking, thrill-seeking, or
unnecessary theatrics over actual results. It is like tomfoolery, but with higher stakes and even less self-awareness, followed by a sprinkle of submissive brat-like behavior. Cuckery turns the serious business of
making money into a circus act, much to the
frustration of anyone focused on execution.
"The investor insisted on having weekly meetings just so we could ‘vibe check’ the team. Pure cuckery—no agenda, no value, just wasted time."
"She spent half the pitch talking about how investing in
the company would ‘feed her soul.’
The rest of us were choking on the sheer cuckery."
"He made us rebrand the app because the color scheme didn’t ‘reflect his essence.’ Peak cuckery—we lost three weeks of development for that nonsense."
"Nothing like a bit of cuckery to derail a perfectly good business plan."
"
You know it’s cuckery when someone says, ‘Let’s do it for the journey, not the outcome.’"