Mexican drug cartel "soldier" wannabe.

They are normal people with normal jobs, until the weekend where they spend all their money on pissing contests. The way they dress is a combination of cowboy, Ed Hardy rhinestone-ridden tshirts, faux exotic leather boots and something resembling a bulletproof vest but made out of cloth; Like a purple rain era Prince / Cowboy Curtis / COD Black ops cover / reggaeton mashup.

They have a cult for "Scarface", or any other fictional druglord, Buchanan's whiskey and cognac (which they rarely can afford) , italian brands of cars and clothing and a non-sanctioned by the catholic church saint called Jesús Malverde.

They claim to be deeply rooted in a rural origin, but the absolute majority work at a maquiladora and have never worked the fields or seen a horse.

The earliest depiction of what we can call a Proto-Buchon found origin in southern california, not in mexico as all claim, most probably in the plantation fields found between Indio and Coachella CA. where many people from Durango, Sinaloa and Michoacan where struck by the contemporary approach of "Chalino" Sanchez over the regional music. Mostly all the iconography, myths and fashion are manufactured in the United States for that audience, as an industry that feeds that imagery and false hope to all those legal an illegal field workers; Then, as they send their money, they also send that ideology and sociocultural bastardization to mexico.