webrooming 

the practice of looking at a product online before going to a conventional store to buy it

'But 69 per cent of Americans webroomed – browsing Amazon and then picking up their purchases at a big box store like Wal-Mart or Best Buy.'
'Webrooming: the new world of online shopping … It has become common for customers to research items at home and then buy them at – or have them shipped to – a local shop.'

webrooming by contributor06 January 4, 2017

webrooming 

Webrooming refers to a shopping process that starts with online browsing and then leads to buying in-store. This type of shopping allows customers to touch, feel and test products before purchasing

Webrooming is very beneficial to brick and mortar stores.

webrooming by Sir Kick Ass July 30, 2018