A term that is far too often used to dismiss an opposing opinion that is based on morals, ethics, or ideals, when the introduction of such into a debate could critically undermine one's stance.
Waldon: "But you CAN'T flatten that building to build a Walmart! Not only is it an orphanage, but the roof is a rare bird sanctuary, it's built over a graveyard AND an aquifer, hosts the only local live music night in the city on Wednesdays, and is a legally protected heritage site!"

Developer: "Don't listen to that virtue signalling hippy, boys, start up them bulldozers, we got a permit!"
by Urban Savage March 17, 2017
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Saying you love or hate something to show off what a virtuous person you are, instead of actually trying to fix the problem.
Jane: "Wow! I hate Fox News! They're so evil and they hate women!"
John: "Why don't you actually do something instead of just virtue signalling about it?"
Jane: "OMG that would be WAAAAAAY too much work" *goes back to shitposting on twitter*
by Juz16 November 3, 2015
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Advocating a political or philosophical position, and/or taking up a public cause, from a position of vanity, for the primary purpose of demonstrating your conformity with fashionable pop culture values.
Angela's sudden advocacy for the local pet shelter was mostly an exercise in public relations and virtue signalling. She had never much cared for dogs and cats before, but she instinctively understood teary-eyed public support for defenseless animals generally said something good about her as a person.
by Okie G.L. April 21, 2016
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A phenomena where someone campaigns for or otherwise shows their support for an often popular position without actually doing anything meaningful to further the cause that they claim to champion. This is one of the main signs of late democracy and otherwise shows the prevalence of cult figures in a society: political or otherwise.
Also takes form with "thoughts and prayers", and other meaningless statements.
-Damn, all of these people are virtue signalling about the Freedom Convoy.
-The easiest way to become respected on twitter is to virtue signal in support of trans rights.
by TheRomanShitlord February 18, 2022
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Virtue signaling is a word angry Proud Boy wannabes use to shame anyone who mentions Black Lives Matter.
"Black lives matter!"
"You're virtue signaling so people think you're a good person."
"No, Black lives really do matter. You just want me to stop talking about this. I won't, and if want to talk about how good a person I am on social media, I'll do that, too."
by MzJaDaWeSt June 12, 2020
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Pandering to SJWs with insincere, yet sufficiently "moral", behavior
Joker (2019) was virtue signaling by casting black women in highly generic, though clearly negative, roles.

A bigoted preacher using inclusive pronouns is virtue signaling for the soundbite audience.
by foxysteve November 11, 2019
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One of the many nauseating buzzwords used by conservatives as an alternative to constructing a coherent argument.

Don’t worry, it doesn’t mean anything - and actually doubles as a good way to spot cretins in the wild.
“This guy just said virtue signalling unironically, let’s get away from this asshat
by Mad Bank June 14, 2021
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