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to institutionalize 

(verb): to scholarly define a word or concept in order to manipulate to your political advantage the ignorant masses.
boy: father, what is xenophobia? I found in internet chat room

father: I don't know, but it sounds like a scholarly term. Maybe we should try to institutionalize it and use it to manipulate the ignorant masses. What du think?

boy: I'll ask at the Political Science department of Mcgill University. Maybe they could help me there?

father: sounds like a plan to me.
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to institutionalize 

a) (archaic): to forcibly or legally confine someone to 'an institution', often a mental health hospital, a prison or an orphanage

b) (more modern) (verb): to scholarly define- thus making it a part of our political, legal, judicial, social or cultural institutions- using a convoluted vocabulary, a simple word or concept in order to politically manipulate the masses.
boy: father, what is Communism?

father: it's a scholarly term. As far as scholarly terms are concerned anyone, even pseudo-intellectuals, can try to institutionalize, definition b), any term they want.

to institutionalize 

Verb

A)( archaic): to forcibly or legally place someone in an institution, notably a mental health hospital, a prison or orphanage

B) ( modern): to legally define, in convoluted terms,- and thus make part of scholarly society- very simple concepts solely to manipulate the ignorant masses.
If you want to institutionalize, definition b) any word, you need to work in the media first

to institutionalise

(verb): to scholarly define using a complicated, convoluted vocabulary) a word or concept in order to manipulate the politically passive and/or ignorant masses of our mediacratic society.

N.B: not to be confused under any circumstances with the verb to institutionalize, i.e to stow away, under lock and key, someone in an (in most cases mental or penal) institution !
boy: father, what is Communism?

father: it's a scholarly term. As far as scholarly terms are concerned, even if you are a pundit, any one can, in our own mediacracy, try to institutionalise any term they want.

boy: So Karl Marx was the first to institutionalise the term communism?

father: yes.