The level of stunning a person is when dressed up, usually based on positive contrast to
daily appearance. A very good looking woman who dresses very nicely every day can have a
low wow factor as there is no great contrast between how she looks for a special occasion and on a daily basis. A girl who normally dresses in a boyish or
sloppy manner however
will, when groomed, usually have a high wow factor because of the contrast to how she usually looks
The wow factor is often at play in teen movies where makeovers are involved.
"Did you see Miranda? They got her out of her baggy pants and combat
boots and made her wear makeup, hot
damn that's really the wow factor at
work."