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subvert expectations 

To behave contrary to an established belief or assumption for the purpose of being fresh and interesting. Usually used in the arts when analyzing the reaction of the audience to a performance or piece of writing. Sometimes mistakenly used as a positive when the result in neither fresh nor interesting.
A. Star Wars: The Last Jedi did a great job of subverting audience expectations!
B. No, it was just a narrative mess.

A. Your report written in crayon was very unprofessional.
B. Come on! I was just trying to subvert expectations!
subvert expectations by OkiShisa November 21, 2018

Subvert Expectations 

To destroy a great TV show with out-of-character actions and inconsistent logic for the sake of unneeded twists. Usually associated with Game of Thrones, but can be applied to Lost, Dexter, and other TV series.
Did you watch the last episode of Game of Thrones? D&D love to subvert expectations. Yesterday, they transformed Jon Snow into a wolf and made him eat Sansa.

subvert expectations 

A term best described as adding 'out of character' behaviour and lines to the characters and unnecessary plot twists for the sake of drama and shock value. Exc. Game of Thrones S8.
"We kind of forgot about good writing and logic so we decided to subvert expectations this season because, you know, shock value."

D&D on GoT S8

subvert central 

Snaxors Headquarters
Place were connoisseurs of life's best things meet
Yo gonna check SC and be cool too!
subvert central by 8bits February 17, 2005

subvertisement 

Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement. This can take the form of a new image, or an alteration to an existing image. A subvertisement can also be referred to as meme hack and can be a part of social hacking or culture jamming.

According to AdBusters, a Canadian magazine and a leading proponent of counter-culture and subvertising, "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and, momentarily, reveals a deeper truth within."
Man, I'd love to make a subvertisement of that smug as fuck new McFlurry ad.
subvertisement by J pee December 11, 2006
To pervert, as the mind, and turn it from the truth; to corrupt; to confound.
This would subvert the principles of all knowledge. --Locke.
subvert by Kyle April 15, 2004