shillfluencer 

"Shillfluencer" is a term that combines "influencer" and "shill." It is used to describe an influencer that participates in "access journalism" and "influencer marketing". It is typically applied to internet influencers who dishonestly provide a review or opinion on a product without disclosing that they have been paid or biased in the seller's favor. Companies use shillfluencers to astroturf positive feedback for their products without the need for traditional advertising. The following are some telltale symptoms of a shillfluencer.

- Not stating that they have a relationship with members of the product's company.
- Not identifying themselves an employees of the company.
- Giving an excessive amount of favorable praise while offering no or little criticism.
- Not disclosing their sponsorship.
- Receiving free early access to the product or exclusive access.
- Assigned a pre-approved script to be conveyed.
- Avoiding any controversial topics that could jeopardize access to the company.

Guy 1: Whoa, have you seen this influencer pushing a product that has just been shown to be fraudulent? Do you think they were a shill?
Guy 2: Yeah, I guess you could call them a shillfluencer.

shillfluencer by hodtoward November 1, 2023

Shitfluencer 

Person who seeks to and becomes an influencer by explaining shallow points in a subject with the goal of gaining authority, then spreading largely bullshit about said subject.

Shitfluencers typically later engage in trashing or trolling the subject they shitfluence on.

Erik and Roger are shitfluencers who raised to fame promoting Bitcoin. Then they trashed and trolled Bitcoin with Bcash and promoting false "babies will die" narratives.

Shitfluencer by TokenHash August 23, 2019